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    LinkedIn has impact on sales—but no sales leader has time to do content

    There’s always something in SaaS sales that needs to happen now. Demos, follow-ups, forecasts—the urgent stuff takes over. Building a personal brand on LinkedIn? It’s powerful, but it takes time. So it rarely happens consistently.

    I’ve worked closely with SaaS sales professionals for years and I’ve seen what works. The top performers don’t just sell—they show up on LinkedIn. Time and time again, I hear the benefits of posting on LinkedIn:

    • They get more introductions of their network
    • They have more trust and close deals faster
    • They get more inbound leads

    SaaS sales professionals for years and I’ve seen what works. The top performers don’t just sell—they show up.

    Top performers don’t just sell—they show up

    But most don’t have the time or headspace to write regular posts. That’s why I’m building a tool that makes it easy to generate smart, relevant LinkedIn content in minutes—so you can build your brand, stay visible, and keep deals moving without the time drain.

    Currently I’m building this tool together with a small team of developers. See this page as a journal where I share my journey as a first time founder—nice to have you on board.

    A behind-the-scenes look at building a software application from scratch—milestones, challenges, lessons, and wins shared along the way.

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    Michiel Postma

    Founder and B2B marketer

    Product update, May 2025